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How Did Budget Friendly Smartphone Market Evolved ?

Last updated on December 26th, 2015 at 10:29 am

modern smartphones

Smartphone buyers are growing day by day . You buy a phone today , it’s perspective upgraded version launches within a week or So from another smartphone vender , basically technological advancement is happening at a greater pace today due to more efficient & less power consuming hardware chipsets launching day by day , and with the equivalent software to house it ! Since thinking of buying a expensive smartphone is a tough choice nowadays , Consumers tend to gravitate towards mid range smartphones to get the usual day job done & rely on tablets or Laptops for heavier more extensive usage.

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So Motorola stepped up , in the mid range market in 2013 launching the company’s first ever Mid range phone : Moto G (2013) , the phone had decent specs like 1.2Ghz Snapdragon 400 Quad core CPU adjoining 1GB of Ram , decent camera applicable to social media purposes , pure close to stock android Rom on board , basically delightful specs and with the added motorola’s lightning updates it was pure joy for many to hop on and buy that thing , and that’s why it was the first phone everyone was touting about in 2013 ! They had awesome sales on that device , since it was affordable and that thing people were waiting to buy. It earned Motorola alot of name , and that’s how motorola saga started hereby launching ” Moto E ” as its budget friendly phone , housing a dual core 1.2Ghz Snapdragon 200 Chipset coupled with 1GB Ram , 5Mp fixed focus shooter lacking a front shooter and a low quality display panel , so it didn’t went of as expected , hence low end smartphone was still in a bit of stark contrast.. ! thereby disappointing many..

mi 3   So it was non other than Xiaomi that made buzz around turning on the market on their sides launching MI 3 the phone that basically had beastly specifications , same as that of Nexus 5 leaving OIS (optical image stabilisation) like 2.3 Ghz Snapdragon 800 quad core CPU with 2GB Ram entitled with Adreno 330 GPU , 5.0 inches (1080 x 1920 pixels) with 441 ppi pixel density , Corning Gorilla Glass 3 , 13Mp rear camera & 2 mp front basically the whole deal and it was price of what Moto G costed online via Flipkart , due to which Xiaomi had flooding sales since the phone was priced at Rs. 13,999 (220 $ ) , sales of this phone were so awesome that Flipkart site even crashed couple of times.

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But then too low end market was out of luck ! Xiaomi again stood up and launched the company’s most affordable yet powerful “Redmi 1S” this phone basically had specifications of Moto G 2013 or shall i say even better ,  specifications like 1.6 Ghz Quad core Snapdragon 400 CPU with Adreno 305 GPU coupled with 1GB of Ram , 720p display , a better rear camera 8mp recording full 1080p HD videos &  1.6mp Front camera … that costed Rs.5,999 (approx 95$ ) put forth this was the best when it came to low – end Smartphones , the sales of this phone were even off the charts !!

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Since buying this cheap smartphones having great hardware keeps you up latest in the game without burning a hole in your pockets , but the only thing left is SOFTWARE !! since these phones are rarely updated to latest version of the Android.. picking up on of them is a tough choice as you can’t buy new phones all the time ! So Google thought of re-inventing this and stepping in the low-end market launching Android One project , where basically Google will give smartphone manufacturers a set of specifications that they have to choose , to be in this project and launch phones in partnership with Google , which will then receive Latest Android Updates ! Android One had a great start launching 3 handsets Spice Dream Uno , Micromax Canvas A1 and Karbonn Sparkle V . All these phones had same specs like 1.3Ghz Mediatek 6582 CPU with Mali 400mp GPU  with 1GB Ram, an 4.5 inch (480×854) IPS display with 218ppi , 5MP rear camera capable of shooting 1080P HD video at 30fps & 2MP front camera which shoots 720p HD videos , preloaded with Android Kitkat (4.4.4) with a sure upgrade to Lollipop , also they are entitled to be updated for 2years to the latest version of android , but since a month from the release of Android Lollipop there is not yet a official word , whether when will these devices will receive Lollipop ! Again leaving customers stunned !!

yureka

But this week Micromax came up with Yureka smartphone loaded with Cyanogen on board basically bringing in specs more like Oneplus One did.. we have a full article on it check it out :  Micromax Yureka priced at Rs.8,999 (approx 143 $) only and since CyanogenMod loaded on the phone , no need to worry for updates , these guys will truly be the next bet in low end market , Kudus Cyanogen , Micromax !! You just stomped the game up !

Also See : Are Smartwatches The Next Big Thing?

About Pratik Patil

I am a tech savvy guy..!! i roll over the internet to find the hottest in gadgets around,love to spread my knowledge around.!!

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