Catch that Fish Plenty of Fish Review

Plenty of Fish Review (

Plenty of fish dating site reviews(plenty of fish reviews):

Plenty of fish reviews: PlentyOfFish, also known as POF, is a popular online dating service. POF is used primarily in Canada, the United States, Brazil, Ireland, the United Kingdom, Australia and New Zealand. This review aims to highlight the critical features of the website and any potential drawbacks to using this service over other favorite dating sites.

Plenty of fish reviews

History of PlentyOfFish

PlentyOfFish was founded by a Canadian man named Markus Frind. Frind graduated from the British Columbia Institute of Technology in 1999 with a diploma in Computer Systems Technology. In 2003, he started the website in his home as a part-time project. He had no money, no plan. The site became a full-time role in 2004. By 2009, the little side project had become one of the most prominent websites in the world with over 1.6 billion personal ads. The company reached a significant turning point in 2010 when PlentyOfFish launched mobile apps for iPhone and Android users. Just five years later it was reported that 85% of the website traffic came from mobile devices.

PlentyOfFish was sold to The Match Group in 2015 for $575 million in cash with Frind retaining his role as CEO. Interestingly, The Match Group owns 64% of the online dating market share and 4 of the 5 top mobile apps. Their portfolio includes Tinder, POF, OkCupid, Match, Black People Meet, and HowAboutWe. Today the POF site receives 149 million users and more than 6 billion page views per month.

User Demographics & Plenty of fish reviews

When deciding on an online dating platform, it’s important to consider the demographics of the site users and whether they align with your personal dating goals.

At PlentyOfFish, men slightly outnumber women at 53% men and 47% women. The age range is spread out across the user base with 25% of users identifying as 18-24 years old, 38% as 25-34 years old, 22% as 35-44 years old, 14% as 45-54 years old and 6% as 55+ years old. 92% of users declared an income of less than $100k.

There are many reasons why a person would use a dating site like PlentyofFish, but primarily people visiting PlentyofFish are looking for a meaningful connection. POF sponsored a research study by Conversation Nation on how singles communicate. The study showed that 87% of respondents believed that a great conversation could increase a date’s attractiveness and 85% stated that a lousy conversation lessened the attraction.

Another bonus for PlentyofFish is that it is a free site, so it is easily accessible for anyone who wants to test the waters of online dating. It means you can use plenty of fish without registering. However, this means a broader pool of prospects to wade through which can be more time-consuming. An upgraded membership is available at an affordable cost, just $6.78/month for a yearly membership.

Some of the touted benefits of an upgraded membership include:

  • Finding out the date and time someone viewed your profile
  • Coming up first in the MeetMe section of the site
  • Seeing whether your emails are read or deleted
  • Being able to upload 16 additional images.
  • You can view POF profiles without them knowing.

Site Features and Drawbacks and Plenty Of Fish Reviews:

Logging into the, you are immediately directed to a photo gallery of singles in your area who are online right now. You can click on any of the thumbnails to be redirected to a user profile to learn more about them and whether or not you’d be a compatible match.

Clicking on the POF Inbox tab redirects you to the list of direct messages sent you by interested POF users. It displays as a thumbnail image of the sender, their username and the date and time the message is sent. It also indicates with a gold dot next to the username if the sender has an upgraded paying membership. To read the individual user’s message, you must click on the line to open up the message. One drawback to this feature is that if the user has an upgraded membership, they will be notified when you read their message. This notification can be awkward if you read the message and decide that you are not interested in responding. Another drawback is that all messages will be deleted after 30 days, so there is no way to retrieve your message history with a particular user once that time has passed.

The Meet Me section operates similarly to Tinder in that a random user image is shown and you must decide whether or not you’d be interested in meeting that person based on looks alone. The buttons to choose from are Yes, Super Yes, Maybe and No. Users with upgraded memberships can have their profiles highlighted and placed at the beginning so that they have a higher chance of being seen by users. Paid memberships can also see who is interested in meeting them.

The Match section is where PlentyofFish suggests users that would be a good match for you based on your requirements. A subsection of the Match section is Ultra Match. Ultra Match sorts out POF users by compatibility and shows the top 70 people that POF feels you would be most compatible with based on their algorithms.

Other features of the site include Favorites, where you can mark users as your favorites and see who has chosen you as a favorite. The New Users section shows who has recently signed up which can be nice if you’re tired of the usual selection. You can also go to the My City tab if you only want to review options in your hometown. If you’ve opted to take the site’s chemistry test, they will also match you with users who scored similarly in the Chemistry section. has a forum, if you have any doubt you can discuss it on plentyoffish forum with another pof users. Another best thing about the site is, it has own customer service support but has less team of people and it leads you to get a late response from pof customer service. You will miss chatrooms and video chat on plenty of fish because it uses basic matching algorithm but POF has the huge database of users and popular mobile apps.

The POF mobile app is straightforward to navigate with the focus being more on the inbox and pre-set matches than any of the numerous search functions available on the website. On the plenty of fish mobile app, the MeetMe section requires users to swipe between pictures like they do on Tinder instead of clicking on a button.


This plenty of fish review has covered the key features and drawbacks of the platform. Whether your romantic goals are a long-term relationship potentially leading to marriage or a short-term physical connection, PlentyofFish is a valuable option in the online dating playing field. Hope you find plenty of fish reviews helpful and you will catch fish soon. You can check out our guide on how to use Plenty of Fish.