Xiaomi has announced the launch of its last year’s flagship, the Mi 4, in India on Wednesday at an event held in New Delhi. Only the 16 GB white version will be launched now, and there was no announcement of availability or pricing of 64 GB, but it is speculated that the larger capacity version will be launched soon.
Continuing with the trend of aggressive pricing, the latest model is priced at Rs. 19,999 for 16 GB variant. Although this is Rs. 6000 more than what Xiaomi Mi 3 was priced at, the price is still cheap for the specifications it comes with.
Xiaomi Mi 4 comes with a 5 inch Gorilla Glass 3 protected IPS display at a resolution of 1920×1080 pixels which gives a pixel density of 441. Powering the Xiaomi flagship is a 2.5 GHz quad core Qualcomm Snapdragon 801 processor, along with Adreno 330 GPU, 3 GB RAM, 16/64 GB storage options ( no 64 GB in India yet), with no expandable memory and 3,080 mAh battery. It also comes with a 13 MP rear camera and an 8 MP secondary one. Rear camera is capable of 4K recording while the front camera can shoot videos at 1080p.
The predecessor of Mi 4, the Xiaomi Mi 3, was launched in India last July for Rs. 13,999, amid huge expectations and hype created by an aggressive ad campaign, through flash sales on Flipkart, and according to Xiaomi this experiment was hugely successful.
The same method will be repeated this time too, registrations has begun on January 28, and the first sale will take place on February 10 at 2 PM IST on Flipkart. Again a Tuesday sale, but Xiaomi is planning a twice-a-week sale this time. Though it has not specified which days will the sales be on, it’s a welcome move considering the huge demand for Xiaomi phones witnessed throughout the sales last year. And this time there will be around 25,000 to 40,000 units for each day as compared to 10,000 units during the sale of Xiaomi Mi 3. More devices and more days per week, looks like Xiaomi is paying attention to the difficulty faced by potential customers. Though there is no doubt that even the bi-weekly sales will get sold out in a matter of seconds, at least a lot more customers will be able to get the device. And that ensures a bigger market for Xiaomi in India!
Source : Xiaomi
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